Digital transformation for the biggest telecommunication company in Canada.
We planned their digital strategy, guided the company to adopt and implement the latest and more effective design methods and processes by redesigning the website of their 2 biggest brands, focusing on the way customers purchase and manage their products.
Consulted HUGE in a pitch to rethink Dolby’s website.
I designed an omnipresent smart assistant that uses artificial intelligence (machine learning) to proactively guide users and acts on their behalf in everything related to money. I created new methods to prototype conversational interfaces and evolved the strategy of the organization, from a digital-first global bank to an omnipresent financial companion.
It was one of the first assistants with voice that understood Spanish and could differentiate between the different dialects.
Thanks to the availability of new technology, we came up with a better way to manage corporate payments.
Using APIs, Smart Contracts and Shared Ledgers, we automated and connected the way big corporations pay their multimillion dollar bills.
Designed the way people transfer money between internal and external accounts, as well as paying credit cards, pay bills and other ways to move money for BBVA and most of its subsidiaries.
We defined the medium term vision of the global digital experience for BBVA, then designed a global (15 countries in 4 continents) strategy for how consumers manage their personal finances with the web platform of BBVA.
This project was also a pilot to launch a new global branding and design system, now it's considered the best banking experience in most of the countries where it has a presence.
Strategy and exploration work for BBVA’s mobile banking app to create a unique mobile experience that unifies more than 150 apps in 15 different countries. The app won “best banking app in the world" for 2 years in a row by Forrester.
First designer at a startup that created a video camera that uses built-in sensors and artificial intelligence (machine learning) to automatically edit your videos.
I co-founded an online magazine and ecommerce store that promotes gender equality and sexual freedom in Latin America by encouraging understanding and exploration from a femenine perspective.
Redesigned the buying experience for a subscription-based online store, while introducing a new category of products.
I helped to launch this subscription-based service for organic and natural wines
Design of a mobile app that gathers and explains data to prevent Asthma attacks. Winner of a hackathon.
Workflow and Information Architecture redesign for Betabrand, a fashion e-commerce and crowdfunding website.
I helped to define the model business, designed and printed advertising campaigns for a new startup that crowdsourced drivers to place removable banners on their cars.
Has the media the ability to create your reality? Yes, I studied how to create fake news, printed a fake newspaper to test, measure, and iterate on different methods to create fake realities.
I exposed the dangers of Fake News before it had a name.
A fun and beautiful interactive toy. A mix of technology with two traditional games for kids.
Created using the prototyping board, Wiring.org.co.
Accessible and stackable table designed for a cafeteria of extreme users, but even better for the average Joe.
A skateboard that gets harder to use if you don't treat it right.